Tidbits Audience

FACT:

What do more than 70,000 Coachella Valley residents and visitors

have in common?

They  all  love  Tidbits!


Here’s a quick look at this captive, motivated audience:*

  • 55.5% are Female
  • 44.5% are Male
  • 74.8% are Valley Residents
  • 24.3% are Regular Visitors
  • 20.0% are age 55-64
  • 61.9% are age 65+

Interesting Household Income facts:

House on hands

28.7% have annual household incomes of $100,000 and up:

  • 26.4%…$50,000 – $74,000
  • 15.0%…$75,000 – $99,000
  • 15.4%…$100,000 – $149,000
  • 13.3%…$150,000 and up

These readers said in the next 12 months they will purchase:

Flooring…..16%    

Household Furnishings…34%

New Car…..19%    

Patio Furniture…..15%

Used Car…..11%   

House/Condo…..9%

Investment Property…..10% 


55% Do Not Read the Desert Sun    

97% Said they NOTICE AND READ the advertising in Tidbits.

*Data based on 914 survey responses of Coachella Valley Tidbits readers, tabulated by JNS Marketing Group

You can reach them ALL with your ad in Tidbits.

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