Snowbird Readership

FACT:

Tidbits is your direct line to our Snowbird Visitors!

Snowbirds Smiling.

Reach the important “Snowbird” audience segment with your advertising message.

 An important fact to know:

Not only does our annual Snowbird population love the spectacular scenery and idyllic weather of our beautiful Coachella Valley, but they also love Tidbits!

These survey findings reveal interesting facts about this loyal and upscale segment of the Tidbits reader audience:

Snowbird flying with suitcase and paper

24.3% of regular weekly Tidbits readers are half-time or seasonal Coachella Valley visitors

57% are Female

43% are Male

78% are U.S. Residents

21% are Canadian

18% are age 55-64

74% are age 65+


Household Income Information:

34% have annual household incomes of $100,000 and up:

     • 25.4%…$50,000 – $74,000

     • 18.5%…$75,000 – $99,000

     • 14.6%…$100,000 – $149,000

     • 19.4%…$150,000 and up


54% do not subscribe to or read the Desert Sun

97.6% SAID THEY NOTICE AND READ THE ADVERTISING IN TIDBITS.


US Canadian Flag crossed

Don’t miss out! Target your advertising message to this motivated and upscale reader audience. Call us today at (760) 320-0997 to find out how easy it is to start your cost effective Tidbits ad schedule!

Click here to view the Snowbird Readership PDF.