FACT:

Tidbits is your direct line to our Snowbird Visitors!

Reach the important “Snowbird” audience segment with your advertising message.

 An important fact to know:

Not only does our annual Snowbird population love the spectacular scenery and idyllic weather of our beautiful Coachella Valley, but they also love Tidbits!

These survey findings reveal interesting facts about this loyal and upscale segment of the Tidbits reader audience:

• 24.3% of regular weekly Tidbits readers are half-time or seasonal Coachella Valley visitors

• 57% are Female

• 43% are Male

• 78% are U.S. Residents

• 21% are Canadian

• 18% are age 55-64

• 74% are age 65+

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Household Income Information:

53% have annual household incomes of $100,000 and up:

     • 25.4%…$65,000 – $99,000

     • 18.5%…$100,000 – $149,000

     • 14.6%…$150,000 – $199,000

     • 19.4%…$200,000 and up

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• 54% do not subscribe to or read the Desert Sun

• 97.6% SAID THEY NOTICE AND READ THE ADVERTISING IN TIDBITS.

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Don’t miss out! Target your advertising message to this motivated and upscale reader audience. Call us today at (760) 320-0997 to find out how easy it is to start your cost-effective Tidbits ad schedule!

Click here to view the Snowbird Readership PDF.