Senior Readership

Seniors love Tidbits’ good news, trivia, quizzes, and… golf tips.

FACT:
Five out of six Tidbits readers (over 80%) are Valley Seniors age 55+

More than half (62%) are age 65+

All are home or condo owners who said they plan to purchase advertised items in the next year.


Here’s a closer look at this lucrative audience segment:


Senior Couple - in convertable looking back


Breakdown by the numbers:

Age 55-64 (20% of total audience)

  • Men: 42% Women: 58%

Age 65+ (62% of total audience)

  • Men: 46% Women: 54%

• • 86% are likely to clip and use coupons • •


29% have annual household incomes of $100,000 and up:

Tidbits reader relaxing in hammock, contemplating the witty content in the Ponderbits feature.
Tidbits readers are leisure-loving, motivated buyers;
and they have the finances to live their lifestyles!

15%…$75,000 – $99,000

15%…$100,000 – $149,000

14%…$150,000 and up


NEWSPAPER READERSHIP:

Couple enjoying newspaper crossword together.

47.3% Do Not Read the Desert Sun

• 93.2 % Do Not Read the Press Enterprise


97.3% SAID THEY NOTICE AND READ THE ADVERTISING IN TIDBITS


Be sure they see YOUR ad in their weekly copy of Tidbits! 
The Valley's best loved, and most widely read weekly paper.

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“The Neatest Little Paper Ever Read”®

Contact us TODAY by phone: (760) 320-0997 or email: valleybits@msn.com to see how easy it is to start your cost effective ad schedule in Tidbits®!

View the “Senior Readership” PDF by clicking here.

*Data based on 914 survey responses of Coachella Valley Tidbits readers, tabulated by JNS Marketing Group.