FACT:
Five out of six Tidbits readers (over 80%) are Valley Seniors age 55+
• More than half (62%) are age 65+
• All are home or condo owners who said they plan to purchase advertised items in the next year.
Here’s a closer look at this lucrative audience segment:
Breakdown by the numbers:
• Age 55-64 (20% of total audience)
- Men: 42% Women: 58%
• Age 65+ (62% of total audience)
- Men: 46% Women: 54%
• • 86% are likely to clip and use coupons • •
and they have the finances to live their lifestyles!
29% have annual household incomes of $150,000 and up.
• 15%…$100,000 – $149,000
• 15%…$150,000 – $199,000
• 14%…$200,000 and up
NEWSPAPER READERSHIP:
• 47.3% Do Not Read or Subscribe to the Desert Sun.
• 97.3% SAID THEY NOTICE AND READ THE ADVERTISING IN TIDBITS.
Your marketing program to seniors is not complete without Tidbits.
Be sure they see YOUR ad in their weekly copy of Tidbits! The Valley’s best loved, and most widely read weekly paper.
“The Neatest Little Paper Ever Read”®
Contact us TODAY by phone: (760) 320-0997 or email: [email protected] to see how easy it is to start your cost-effective ad schedule in Tidbits®!
View the “Senior Readership” PDF by clicking here.
*Data based on 914 survey responses of Coachella Valley Tidbits readers, tabulated by JNS Marketing Group.