One of every five Tidbits readers plans to buy a new car in the next year..
41.2% of these New Car buyers have annual household incomes over $100,000 and 22.3% incomes of $150,000 and up.
In a survey of Coachella Valley Tidbits readers*, 19% specifically stated they intend to purchase a New Car within the next 12 months.
These New Car Buyers will want to see YOUR ad in Tidbits.
Here’s a cross-section look at this motivated target audience:
• 53.1% are men
• 46.9% are women
• 41.2% Have annual household incomes of $100,000 and up:
• 22.9%…$74,000 – $99,000
• 18.3%…$100,000 – $149,000
• 18.9%…$150,000 – $199,000
• 22.3%…$200,000 and up
• 44.1% do not read the Desert Sun
• 98.3% do not read the White Sheet
• 97.1% SAID THEY NOTICE AND READ THE ADVERTISING IN TIDBITS
REACH THEM ALL in the paper they turn to and read cover to cover every week:
The Valley’s best loved and most widely read weekly newspaper.
Over 70,000 Valley readers weekly, 280,000+ monthly!
Click here to view our New Car Buyers information sheet PDF.
*Data based on 914 survey responses of Coachella Valley Tidbits readers, tabulated by JNS Marketing Group