New Car Buyer Information

Woman blonde keys red sweater purseFACT:

One of every five Tidbits readers plans to buy a new car in the next year..

41.2% of these New Car buyers have annual household incomes over $100,000 and 22.3% incomes of $150,000 and up.

In a survey of Coachella Valley Tidbits readers*, 19% specifically stated they intend to purchase a New Car within the next 12 months.

These New Car Buyers will want to see YOUR ad in Tidbits.

Here’s a cross-section look at this motivated target audience:NEW Car Buyers montage

53.1% are men 

46.9% are women

41.2% Have annual household incomes of $100,000 and up:

22.9%…$50,000 – $74,000

18.3%…$75,000 – $99,000

18.9%…$100,000 – $149,000

22.3%…$150,000 and up


44.1% do not read the Desert Sun 

98.3% do not read the White Sheet

97.1% SAID THEY NOTICE AND READ THE ADVERTISING IN TIDBITS


REACH THEM ALL in the paper they turn to and read cover to cover every week:

cropped-A1-Tidbits-RED-Big-Yeller-HIGH-RES-Myriad-font.pngThe Valley’s best loved and most widely read weekly newspaper.

Over 70,000 Valley readers weekly, 280,000+ monthly!

Click here to view our New Car Buyers information sheet PDF.

*Data based on 914 survey responses of Coachella Valley Tidbits readers, tabulated by JNS Marketing Group