Reach a broad audience of affluent readers who plan to purchase home furnishings with your cost effective ad in Tidbits!
FACT:
1 in 3 Tidbits® readers plan to purchase Household Furnishings.
⇒ All are home or condo owners who said they plan to buy furniture and other household furnishings within the next 12 months.
In a comprehensive study of Coachella Valley Tidbits® readers 34% specifically stated they intend to make household furnishings purchases within the next year.
These shoppers will be looking for your advertised household furnishing products in the pages of Tidbits®.
Here’s a closer look at this target audience segment:
Age % of Readers
- 35 – 54 (15%)
(Men: 26% • Women: 74%)
- 55 – 64 (26%)
(Men: 49% • Women: 51%)
- 65+ (57%)
(Men: 49% • Women: 51%)
46% Have annual household incomes of $100,000 and up:
• 30% $74,000 – $99,000
• 16% $100,000 – $149,000
• 18% $150,000 – $199,000
• 12% $200,000 and up
• 86% say they are likely to clip and use store coupons
• 55% do not read the Desert Sun
98% SAID THEY NOTICE AND READ THE ADVERTISING IN TIDBITS
REACH THEM ALL in the Coachella Valley’s best loved and most widely read weekly publication.
Contact us at (760) 320-0997, or email: [email protected] to find out how easy it is to start your cost-effective ad schedule TODAY.
Click here to view the “Household Furnishings” PDF.
*Data based on 914 survey responses of Coachella Valley Tidbits readers, tabulated by JNS Marketing Group