Flooring Remodel Customer Demographics

FACT:

One of every six Tidbits readers is a potential flooring customer.

All are home or condo owners who said they plan to make flooring purchases in the next year.

In a study* of Coachella Valley Tidbits readers, 16.6% specifically stated they intend to make flooring purchases within the next 12 months.

These shoppers will be looking for your flooring products and services in Tidbits.

Here’s a closer look at this target segment:

Age % of Total Audience

35-54 • (15.1%) • Men: 26% • Women: 74%

55-64 • (26.3%) • Men: 49.1% • Women: 50.9%

65+ • (57.2%) • Men: 49.4% • Women: 50.6%

46.4% Have annual household incomes of $75,000 and up:

• 30.5%…$50,000 – $74,000

• 14%…$75,000 – $99,000

• 21.1%…$100,000 – $149,000

• 11.3%…$150,000 and up

• • 86.2% are likely to clip and use store coupons • •

• 48.5% do not read the Desert Sun • 93.8% do not read the Press Enterprise

• 98.1% SAID THEY NOTICE AND READ THE ADVERTISING IN TIDBITS.

REACH THEM ALL in the Coachella Valley’s best loved and most widely read weekly publication.

Call us today at: (760) 320-0997, or email at: [email protected]

to find out how easy it is to start your cost effective advertising schedule.

*Date based on 914 survey responses of Coachella Valley Tidbits readers, tabulated by JNS Marketing Group.

Tidbits Newspaper